Local governments can engage their communities using a variety of outreach activities that promote solar energy technologies. These activities can augment the public’s knowledge about solar energy, promote consumer confidence, and help consumers decide whether to install solar energy systems on their properties. This section introduces some of the many outreach activities that promote solar energy. Efforts can target numerous audiences, including residents and businesses, financial institutions, and students. Potential solar outreach service providers include state and local governments, community organizations, colleges and universities, nonprofit organizations, utilities, and industry associations.
This section can help community leaders track their knowledge about the solar outreach and education activities available in their community. The chart below shows which of the 25 Solar America Cities have undertaken each of these activities and allows communities to assess their own efforts in these areas.